Rose Kervick Consulting

Fractional Chief
Marketing Officer

Scale Your Business with Our Fractional Chief Marketing Officer Services | Enjoy Marketing Expertise Without Full-Time Cost

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Who needs a
fractional CMO?

CEOs, partners and teams who would like to fully explore the opportunities for accelerating the competitive position of their firm without the investment in a full-time Chief Marketing Officer or Marketing Director will benefit from the strategic, practical and hands-on work of a fractional CMO.

This strategic partnership helps you effectively scale, enhance brand visibility, and drive business growth efficiently.

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Benefits of a Fractional Chief Marketing Officer

Expertise on Demand

Access top-tier marketing expertise affordably.

Strategic Insight

Align marketing efforts
with business goals for
focused growth.

Cost Efficiency

Achieve executive-level
marketing leadership without
the full-time cost.

Agility & Innovation

Quickly adapt to market changes with innovative strategies.

Network Access

Leverage the CMO's extensive industry networks for better opportunities.

Cross-Industry Perspectives

Benefit from diverse insights for a competitive edge.

Outcomes of Fractional Chief Marketing Officer

  • Stronger Brand 01

    Elevate your firm's market presence and attract the right clients.

  • Enhanced Lead Generation 02

    Boost the quantity and quality of leads through strategic initiatives.

  • Optimized Marketing ROI 03

    Focus on high-return strategies to maximize marketing investments.

  • Accelerated Growth 04

    Drive faster growth with aligned, impactful marketing strategies.

  • Culture of Marketing Excellence 05

    Cultivate a marketing-forward mindset across the firm.

  • Data-Driven Success 06

    Utilize KPIs and analytics for informed decision-making and continuous improvement.

Incorporating a fractional CMO brings not just cost-effective marketing expertise but also drives strategic growth, operational efficiency, and a competitive advantage in the marketplace.

B2B Strategic Sales Development
Programme

The overall goal of this programme is to acquire and retain ideal clients for your highest priority services, using brand promises that you can deliver upon.

Who is this for?

Many firms rely on a rainmaker model of one or two individuals driving the sales for the firm. This works well for a time, but is not a sustainable model of growth, since it is limited to those individuals and limits the value of the entire firm. We implement a team model which builds the value of the entire firm’s brand, not just dependent on individuals

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  • What to expect 01


    We’ll conduct a SWOT of the existing sales process from enquiry to renewal, upsell and full client lifetime. We’ll measure against the practices of the world’s highest growth professional services firms

  • 02

    You’ll get a picture of the current state and a model for future state client experience sales processes, as appropriate to the size and context of the firm’s goals.

  • 03

    We’ll help identify the optimum Team Model configuration for successful business development which aligns marketing, sales, technology and the expertise of your firm’s partners

  • 04

    We’ll monitor the impact metrics eg leads, enquiries, sales pipeline statistics, lead stages, sales wins and losses. We’ll help you create and implement a KPI dashboard

  • 05

    Throughout this process we’ll ensure optimal use of current technology to refine process for a better sales outcome. Identify supporting tech opportunities for ‘quick wins’

B2B Client Success Programme

Reducing friction in the client experience. The aim of this programme is to
maximise the value of your client base

Who is this for?

Are you over – servicing or under-servicing your clients? Do you have the right terms, right fees for your business?  Latest research highlights the importance of strong relationships, expertise, and responsiveness for sellers of professional services. The quality of your client service plays a critical role in maintaining relevancy and reputation in a competitive market

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  • What to expect


    Retaining and improving the value of your client base is often one of the easiest ways for you to reinvigorate your cash flows and improve profit. A study by Bain & Company revealed that a modest 5% boost in customer retention can lead to over a 25% increase in profits for financial services firms. This significant gain stems from loyal customers who not only expand their use of your services but also refer new clients. It does require an analytical and commercial approach to implement changes to fees and services, we'll be here to plan, support and guide implementation of change.

  • Data Analysis, Client Feedback, A Continuous Improvement Plan

    Beginning with an analysis of the contribution of each client and service to your profit goals, we'll assess the friction in the client journey, the market and operational context and the highest payoff activities you can do to improve the profit in your firm.

  • Client Friction Causing Problems

    'Client Issues' are often issues of differing expectations, causing the business to lose profit, job satisfaction or reputation. In a 'continuous improvement' process we work through resolving these issues using training, technology and process improvement. We help you to identify and implement an 'ideal future state’ for how client success looks for you and your ideal client. The next step is to implement the 2-3 highest impact actions to take to reduce friction in the client experience. Friction Causing Problems include: Clients getting stuck in the buyers journey - how long is it taking to conduct AML and onboard a client? We'll help you implement process or/ and software to reduce delays

  • Over - Servicing and Under- servicing

    Profit per client metrics show clients being underserviced or over serviced - implement client account management strategy eg VIP / Top tier clients

  • Churn Rate Problems

    The churn rate is too high or too low - or we don’t know how to measure. Identify where we are losing clients and why. Also whether the profit on some accounts can be higher and which churn rate is optimal as a KPI if appropriate

  • Not Meeting Client Expectations

    A client does not always tell us that they are unhappy with our service, but the results can show up in a resistance to fee increases and in the number of referrals a business gets. When your business is ready to fix this, we'll help you implement the Net Promoter Score system that will help to align your business with client expectations. We'll use tools such as Trust Pilot to help you promote your commitment to excellent service.