The Evolution of Sales Techniques: From Traditional to Digital
In today’s competitive landscape, professional services firms like accounting and law practices must adapt to evolving sales techniques to remain relevant and profitable. As client expectations shift and technology advances, it’s imperative to understand the journey from traditional to digital sales.
By weaving in insights from the Hinge Research Institute’s “Inside the Buyer’s Brain” study and LinkedIn’s B2B sales research, we will give you actionable strategies to help professional services firms navigate this transformative journey.